Natural Products Europe, Amsterdam

16 - 17 June 2004

Register free at www.expoeurope.com

Free seminar programme - register now! Bookings made ona first come first served basis.

Seminar programme

Wednesday, June 16

(MS1) 10.15Transatlantic Business: Alliances and Regulatory Challenges
Speakers:Jim Prochnow & Rob McCaleb, Greenberg Traurig, Denver, USA.

(MS2) 11.40 Industry Debate: The UK Legal Challenge to the EU Food Supplements Directive
Panel Chair: David Adams, Executive Director, UK Health Food Manufacturers' Association
Panellists: Christopher J. Whitehouse, The Whitehouse Consultancy; Gerald Eva, Managing Director, Solgar UK

(MS3) 14.15 Panel Discussion: European Sports Nutrition Market - Moving the Industry Forward
Panel Chair: Dr Adam Carey, European Specialist Sports Nutrition Alliance;
Robin Holiday, Principal, CLF Distribution; Christopher J. Whitehouse, The Whitehouse Consultancy; Richard Ross, Director of Legislation & Procedural Affairs, Nutritionals UK / GlaxoSmithKline.

(MS4) 15.45 Brand Case Study: The Benecol Success Story
Presenter: Jouko Broman, VP Marketing, Raisio Life Sciences

Thursday, June 17

(MS5) 9.00 Breakfast Briefing: Regulatory Update -- The EU Directives Explained
Presented by: Hans Urlus, Greenberg Traurig Amsterdam.

(MS6) 10.15 Workshop: A Guide to Clinical Trials For Functional Foods and Dietary Supplements
Workshop Leader: Dr. Joerg Gruenwald, Phytopharm Research

(MS7) 11.50 Panel Discussion: Market Opportunities for Herbal Products
Panel Chairman: Christof Jaenicke, Analyse & Realize Consulting

(MS8)14.15 Panel Presentation: Organic and Natural Foods Opportunities in Eastern Europe
Panellists: Tom Vaclavik, Green marketing, Czech Republic;Ferenc Fruhwald, President, Hungarian Organic Traders Association.Additional panelists to be announced.

(MS9) 15.45 Nutrition Business Journal Live! Report on the Global Supplement & Functional Food Supply Market
Presenter: Grant Ferrier, Editor-in-Chief, Nutrition Business Journal

THE RETAIL AND DISTRIBUTION FORUM - NEW!
This series of seminars is targeted at European mass and speciality retailers and distributors. This series of show-floor seminars and workshops will tackle important issues affecting the retailing of nutritional products and topics including:

Wednesday, June 16

(RD1) 10.25 An Analysis of the European Functional Foods and Drinks Market
Speaker: Christiana Benkouider, Global Functional Food and Beverages Research Manager, Euromonitor

(RD2) 11.45 Workshop: Accelerate Your Brand into the European Market

Speaker: Peter Wennstrom, Health Focus Europe

(RD3) 14.15 Presentation: Changing the Way the World Eats to Promote Good Health

Speaker: Dr Sarah Brewer

(RD4) 3.45pm Workshop: Strategic Category Management -- The Quest for Better Profits
Workshop Leader: Martin Watson, Director, MagpieMarketing

Thursday, June 17

(RD7) 11.45 The European Vitamins & Supplements Market: Key Trends and Issues
Speaker: Adrienne Crossley, Global Healthcare Research Manager, Euromonitor

(RD8) 14.15pm Panel Presentation: Soya Products in Europe -- A Progress Report
Panel Chairman: Dominic Dyer, Executive Director, Soya Protein Association. Panellists: Dr. Michelle Jones, European Technical Manager, ADM Nutrition; Michael Otterburn, Worldwide Soya Technical Director, Cargill.